8 next-generation Korean fashion brands that the world is paying attention to

Anderson Bell is

Asymmetrical skirts , shirts and loose-fitting

The brand is popular for its designs, such as jackets, that break away from traditional fashion norms.

The brand fuses Scandinavian and Korean styles, offering a unique interpretation of classic fashion items and trend-setting collections. Its design concept is "contrast," and the Spring/Summer 2023 collection showcases skirts with different check patterns and dresses with different materials and colors on the left and right sides.

RECTO is a Korean fashion brand that takes a minimalist and modern approach, adding a unique and sophisticated touch to items like blazers and tailored shirts . The brand offers stylish clothes that can be worn for everyday wear while still maintaining a sense of elegance, making it an appealing choice for minimalist fashion lovers. Accessories, bags, and shoes also come in neutral colors that can be worn regardless of trends.

The Spring/Summer 2023 collection features a bohemian style, with shirts with hand-painted floral prints and crochet bags, perfect for resort and vacation scenes. RECTO has attracted the attention of fashion lovers by offering sophisticated designs and versatile items.

ADER ERROR is an anonymous design collective founded in Seoul, South Korea in 2014.

The group is made up of creators from different fields, including fashion, design, and architecture, and they offer unisex clothing with the concept of "But near missed things." Ader Error has gained popularity after being worn by famous celebrities such as Hailey Bieber and Jennie from BLACKPINK, and has collaborated with BIRKENSTOCK, attracting attention in the international fashion world.

We especially recommend the T-shirts and caps in the brand's iconic blue, which add a fashionable edge to even casual styles. Ader Eller has achieved success in the fashion world with its unique designs and concepts, making it an attractive choice for fashion lovers.

There is an haute couture brand that was launched in 2014 by a designer who gained experience at BALENCIAGA.

In 2019, the brand opened a street store in Korea and is also participating in the official schedule of the Paris Collection. The brand's designers are inspired by the traditional Korean dress, "Hanbok."

At the launch of the Fall/Winter 2023 collection, a performance featuring pearls became a hot topic on social media. In particular, denim items were very popular among the ready-to-wear items, and BLACKPINK's Lisa attracted attention by wearing white jeans. The brand has been successful in the fashion world with its unique design approach and attractive collections, drawing on its experience at Balenciaga.