1. Founded in Spain in 1917
Balenciaga was founded by Spanish designer Cristóbal Balenciaga in 1917. He was initially successful in Spain, but after the Spanish Civil War in 1936 he moved to Paris, where he also opened a new atelier.
2. Known as the "architect of couture"
Cristóbal Balenciaga was known for his architectural silhouettes and precise cuts, earning him the nickname "the architect of couture." His designs are structural, with a particular emphasis on volume and form.
3. They pioneered the oversized trend
Today, Balenciaga is known for its oversized silhouettes and bold street style designs under Demna Gvasalia, whose approach combines traditional couture techniques with contemporary street fashion.
4. The Triple S sneaker boom
Balenciaga's "Triple S" sneakers led the so-called "dad sneaker" boom. These sneakers, characterized by their thick soles and heavy design, had a huge impact on the fashion world.
5. Demna Gvasalia's influence
Demna took over as creative director of Balenciaga in 2015 and has created a new image for the brand. His designs often address social issues and irony, establishing a unique style that transcends trends.
6. Cutting-edge shows at Paris Fashion Week
Balenciaga has always been a standout at Paris Fashion Week, especially with its use of digital technology and virtual reality, while Demna Gvasalia is exploring new forms of expression that go beyond the traditional fashion show.
7. Future-oriented and sustainable
Balenciaga is also committed to sustainability, using recycled materials and ecological manufacturing processes, and its efforts to combine futuristic design with environmental awareness are symbolic of the brand's evolution.
Balenciaga maintains a unique presence in the fashion world by staying true to its traditions while continuing to innovate to keep up with the times.
