The Korean fashion scene is always at the forefront of trends and is supported by many men. Korean men's brands, boasting sophisticated designs and high quality, are particularly popular among men in their 20s and 30s. Here, we introduce five particularly noteworthy Korean fashion brands and delve into their appeal and style. This article is packed with tips for incorporating trends while establishing your own unique style.

1. DOFFJASON

The first brand we'd like to introduce is "DOFFJASON." DOFFJASON is a brand established in Korea in 2016, with a theme of leather and casual wear. They reinterpret leather materials with a modern sensibility, pursuing designs that add value to everyday styles. Starting as a brand specializing in men's leather clothing, they have expanded their range to include casual items such as jackets, shearling coats, and more recently, knits and denim.

Initially a men's-only brand, its popularity led to the development of a women's line, and it has now grown into a huge brand with annual sales exceeding 21.2 billion won (approximately 2.3 billion yen).

DOFFJASON MUSINSA Store

2. Good Life Works (GLW)

The next brand we'll introduce is "Good Life Works (GLW)." As the name suggests, it means "good life." It's a brand that offers clothing at reasonable prices, providing casual styles that can be easily worn in daily life or at work.

Pants have been particularly popular since its inception, and last year's annual sales exceeded 30 billion won (approximately 3.3 billion yen). Its reasonable pricing makes it easy to purchase, and it continues to maintain its popularity. This brand is gaining popularity not only in Korea but also in Japan, so be sure to check it out.

GLW MUSINSA Store

3. trillion

Trillion is an apparel brand established in Korea in 2017, offering a wide range of styles including classic, vintage, outdoor, and urban. In recent years, there has been an increase in casual brands in Korea that offer not only affordable prices but also highly designed clothing made from high-quality materials. Born from this background, Trillion has grown into a leading brand offering contemporary casual styles with high design quality and premium materials.

The brand has gained popularity among men in their 20s and 30s by offering products that not only are affordably priced but also consider silhouettes suitable for Korean body types. It is now known as one of the most popular brands in men's fashion.

4. thisisneverthat

"thisisneverthat" is a street fashion brand that started in Korea in 2010. It has many stores not only in Korea, but also overseas in countries such as the United States, Canada, the United Kingdom, Germany, China, and Japan.

It is particularly popular in Japan, with limited-edition collaborations with Japanese graphic artist VERDY and select shop 1LDK selling out instantly upon release, making it a widely supported fashion brand among young men. In May 2021, it established its Japanese subsidiary JKND Japan, opened a flagship store in Harajuku, Tokyo, and is available for purchase from its official Japanese e-commerce shop.

https://thisisneverthat.jp/

5. draw-fit

"draw fit" is a brand that pursues a contemporary modern look, offering simple styles that can be utilized in daily life. It is particularly popular among men in their 20s and 30s and ranks high among popular brands on the Korean online fashion mall "Musinsa." Various items such as coats, shirts, jackets, pants, and slacks are gaining popularity.

Founded in 2014, it saw significant growth in 2018. As a brand true to its fundamentals, it creates clothes with beautiful silhouettes and fits. Draw-Fit often features understated styles rather than excessive ones, making it a brand that can be used for a long time without being influenced by trends.

https://draw-fit.com/

6. Summary

Other popular Korean fashion brands for men include "Demil," which specializes in denim; "Magoodgan," an American workwear brand; "La Fudge Store," known for its duck down jackets; and "Musinsa Standard," which brought a new revolution to men's fashion at affordable prices.

demil

magoodgan

Korean men's fashion is appealing for its high trend sensitivity and stylish yet practical designs. Popular Korean brands for men in their 20s and 30s are gaining attention for their unique styles and high-quality materials. The five brands introduced here each have their own distinct characteristics and offer items that accentuate individuality. By checking out these brands, you can incorporate the latest trends and find the perfect style for yourself. Enjoy the charm of Korean fashion to the fullest and achieve stylish coordination.

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Our stylists are re-coordinating the most chosen items daily. For wide pants, focus on the drape, not just the width. Pair with a short, plain top to raise the center of gravity.

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