1. **Established in 1913**
Prada was founded in Milan, Italy by Mario Prada in 1913. It originally started as a high-end leather goods store, but later grew into a global luxury brand.
### 2. **Miuccia Prada's Innovation**
When Mario's granddaughter, Miuccia Prada, took the helm of the brand in 1978, Prada championed bold design and innovation, most notably with the introduction of its iconic nylon bags in the 1980s, which combined luxury with functionality.
3. **The Devil Wears Prada Influence**
The movie "The Devil Wears Prada" (2006) further strengthened Prada's brand image. The film depicts the behind-the-scenes of the fashion industry and helped make Prada an iconic brand.
4. **Icon of Minimalism**
Prada was one of the brands that led the minimalist trend of the 1990s. Its simple yet sophisticated designs created a new trend in fashion at the time.
### 5. **Integration with architecture and art**
Prada is not only involved in fashion, but also architecture and art. For example, the Fondazione Prada supports contemporary art exhibitions and cultural projects, and has opened art spaces in Milan, Tokyo, and other cities.
6. **Innovative Collections and Sustainability**
In recent years, Prada has also been focusing on eco-friendly materials and sustainable fashion, developing environmentally conscious items such as the "Re-Nylon" collection, which uses recycled nylon.
Prada continues to have a major influence on modern fashion through its history, innovation and cultural influence.
