RURU:Today I'm at Seoul Fashion Week.
I was invited to attend the show of a Korean brand called AJYOBYAJO for their 2024 AW collection, so I would like to take you all on a look behind the scenes.
Arriving in line
RURU: It feels like everyone is lining up like this to get in to the venue. We were invited as buyers this time, and we're looking forward to it.
Brand Appeal
AJYOBYAJO is a Korean brand, and it seems to be a brand for cool guys with a lot of tattoos. AJYOBYAJO seems to be considering expanding into Japan, and there are apparently stores in Japan that stock its products.
Behind the Scenes at Fashion Week
It's rare to get a chance to see what goes on behind the scenes at fashion week.
Backstage is also a joy, and I hope you enjoy the behind-the-scenes video.
Thoughts on the fashion show
The AJYOBYAJO fashion show had many changes compared to the previous season, such as an increase in the number of people with tattoos. The overall styling and proposals were interesting, and I personally got the impression that there were a lot of cargo suits and leather proposals.
summary
I think today's fashion show was a success. The videos that showed the appeal of AJYOBYAJO and what goes on behind the scenes at fashion week were packed with interesting content for fashion fans.
▼ AJYOBYAJO
https://www.instagram.com/ajo_ajobyajo_official/
