Korean Fashion Sizing: It's Not About "Numbers." A Complete Guide Based on WooStore's Actual Measurements
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Korean Fashion Sizing: It's Not About "Ho-su" (Korean Sizes).
A Complete Guide to Choosing the Right Size Based on WooStore's Actual Measurements.
"What Japanese size corresponds to Korean sizes?" This is one of the most common concerns in cross-border fashion e-commerce. In reality, most brands handled by WooStore do not use unique Korean sizes (44/55/66), but rather adopt internationally standardized "FREESIZE" or "S/M/L" notations. Based on actual product data, we've compiled a guide to choosing the right size without mistakes.
Korean "Ho-su" (44/55/66) vs. WooStore's Notation
Traditionally, Korean apparel uses a numbering system called "Ho-su" (44/55/66/77) (for women, 44 typically corresponds to Japanese S, 55 to M, and 66 to L). However, brands handled by WooStore, such as MAGNOLIA and BLOSSOM H COMPANY, do not use this Ho-su system. Instead, they adopt internationally recognized "FREESIZE" or "S/M/L" notations.
This means that instead of thinking "Korean sizes are complicated because they use Ho-su," it's more practical to understand "how much body types 'FREESIZE' accommodates" and "how 'S/M/L' differ from Japanese brands."
Relationship Between Height and Size: Based on Actual Measurement Data
We've gathered examples of "model wearing size" listed on each product page. This is actual product information published by WooStore.
| Product (Brand) | Model Height | Wearing Size |
|---|---|---|
| 2401 Washed Denim Pants (MAGNOLIA) | 172cm | M |
| 2403 Denim Pants (MAGNOLIA) | 172cm | M |
| RONNY Turtleneck Knit (BLOSSOM H COMPANY) | 172cm | M |
| Aple Twobutton Blazer (MAGNOLIA) | 180cm | L |
| Marlin Leather Jacket (MAGNOLIA) | 180cm | FREESIZE |
| Pelle Western Belt (MAGNOLIA) | 185cm | FREESIZE |
| Sumholl Drivers Knit (MAGNOLIA) | 185cm | FREESIZE |
*Based on actual measurement data for each product. Even for the same "FREESIZE," the suitable range may vary depending on the product, so please always check the individual product page.
MAGNOLIA Denim Actual Measurement Chart (cm)
For products available in S/M/L, actual measurement charts like this are provided. Here's an example for "2401 Washed Denim Pants."
| Size | Total Length | Waist Width | Thigh Width | Hem Width |
|---|---|---|---|---|
| S | 108.5cm | 39cm | 32.5cm | 25cm |
| M | 109cm | 41cm | 35cm | 26cm |
| L | 109.5cm | 42.5cm | 36cm | 27.5cm |
The recommended sizes for this product are explicitly stated as "S: 160-170cm / M: 170-180cm / L: 180-185cm." You can select a size with a sense very similar to Japanese brand S/M/L notations, but since waist width can vary depending on the product's relaxed fit, it's always recommended to check the actual measurements in the chart.
Shoes are in "cm notation" directly, no size conversion needed
SOULESURES shoes are available in actual measurement sizes from 23.0cm to 28.5cm (in 0.5cm increments). Since the unit is the same as Japanese shoe sizes, there's no need to worry about size conversion. However, product pages often include descriptions of fit, such as "standard fit" or "slightly loose design," so please refer to those as well.
How to Choose the Right Size Without Mistakes
① Check Model's Height
Refer to the size worn by a model whose height is close to yours. According to this data, M is a guide for around 172cm, and L or FREESIZE for 180cm or taller.
② Always Check the Actual Measurement Chart
For items with an S/M/L actual measurement chart, compare values like length and waist width with your existing clothes.
③ Consider Your Body Type
Even with the same height and size, the suitable silhouette can vary depending on your body type. Knowing your body type through a free body type analysis can make choosing easier.
You Can Also Diagnose Your Ideal Silhouette
For those who are not only concerned about size but also "what silhouette suits them." Our free 1-minute body type analysis can give you hints for your next clothing choice.
