From entertainment to fashion and beauty, South Korea is now a leader in global trends .
The brands worn by BLACKPINK quickly became part of the IT brands, and their influence is tremendous, with NewJeans becoming the spark for spring/summer 2023 fashion.
A thorough investigation of the hot Korean brands loved by such trendsetters! Be the first to get the latest collections from brands that are not yet available in Japan and stand out from the crowd.
1. ANDERSSON BELL
Anderson Bell (ANDERSSON BELL)
This brand is gaining popularity for its jackets and other designs that are not bound by conventional fashion norms.
The brand fuses Scandinavian and Korean styles, putting their own spin on classic fashion items and offering collections that are on-trend. Its design concept is "contrast," and the Spring/Summer 2023 collection features skirts that combine different plaid patterns, and dresses that use different materials and colors on the left and right sides.
2. RECTO
RECTO is a Korean fashion brand that takes a minimalist, modern approach, adding a unique element of sophistication to pieces like
blazers and
tailored shirts . The brand offers stylish clothing that can be worn as everyday wear while remaining classy, making it an attractive option for minimalist fashion lovers. We have a wide variety of accessories, bags, shoes, and other items in neutral colors that can be used without being influenced by trends.
The Spring/Summer 2023 collection features a bohemian style, including shirts with hand-painted flower prints and crochet bags, perfect for resorts and vacations. RECTO has attracted the attention of fashion enthusiasts by offering sophisticated designs and items that can be mixed and matched.
3. ADER ERROR
ADER ERROR is an anonymous design collective founded in Seoul, South Korea in 2014.
This group includes creators from different fields such as fashion, design, and architecture, and they create unisex clothing based on the concept of ``But near missed things.'' We offer Arder Error has gained recognition after being worn by famous celebrities such as Hailey Bieber and BLACKPINK's Jennie, and has also collaborated with Birkenstock (BIRKENSTOCK), attracting attention in the international fashion world.
T-shirts and
caps in the brand's iconic blue color are especially recommended, adding a modern edge to casual styles. Arder Error has achieved success in the fashion world with its unique designs and concepts, making it an attractive choice for fashion lovers.
4. Kim Hye Kim (KIMHĒKIM)
There is a haute couture brand launched in 2014 by a designer who gained experience at Balenciaga.
In 2019, we opened a street store in South Korea and are also participating in the Paris Collection on the official schedule. The brand's designers are inspired by Hanbok, Korea's traditional national costume.
At the announcement of the 2023 Fall/Winter collection, the performance using pearls became a hot topic on SNS. Denim items are especially popular among ready-to-wear items, and BLACKPINK's Lisa drew attention when she wore white jeans. The brand leverages its experience with Balenciaga to achieve success in the fashion world with its unique design approach and captivating collections.
5. LOW CLASSIC
As the name suggests, Korean women's wear brand LOW CLASSIC offers minimalist designs that are essential to everyday fashion. However, although it is simple, it is by no means flat. Myoungsin Lee's unique designs, which combine pared-down concepts with feminine elegance, set LOW CLASSIC apart from other luxury brands in Korea.
6. AMOMENTO
Inspired by modernism, Seoul-based womenswear brand AMOMENTO strives for sophisticated simplicity. Founded in 2016 by Lee Mee-Kung, AMOMENTO creates everyday staples with clean, flowing lines and natural shapes.
7. THE OPEN PRODUCT
Founded in 2020 by sisters Ji-Young and Bo-Young Kim, OPEN YY is synonymous with unconventional elegance. The Seoul-based brand is known for translating everyday luxury into casual yet stylish pieces. The lineup of ready-to-wear, footwear, and accessories effortlessly mixes asymmetric structures, irregular proportions, and trompe l'oeil, elevating familiar staples into fresh, original designs. With an irreverent attitude and outstanding technique, OPEN YY proposes new clothing that will make passersby look back.